Powerful digital marketing can encourage people to take on new habits, change bad habits, and create real change in the way we live. From telling engaging stories to using social media's incredible reach, we'll explore the methods that make digital marketing a powerful force for change. Here’s a guide to how a simple online interaction can lead to meaningful, lasting transformation.

Through digital marketing, you have access to the tools you need to influence actions, encourage healthier choices, promote sustainable habits, and bring about better communities. Here is a list of various behaviour change approaches to transform your digital marketing strategies.

The shortage of qualified and experienced social workers has created a pressing need for more innovative solutions to address the ever-growing demand for critical social services and expertise. Here are 30 recruitment tactics that your local authority can adopt to tackle the social worker recruitment crisis:

If you want results, make sure your online users know what you want them to do. A well-crafted Call to Action (CTA) is your key to steering the decision-making of your customers. We've compiled not just one or two, but a whopping 200 carefully curated CTAs to supercharge your messaging strategy.

A call to action can be a powerful way of supercharging your messages. The average click-through rate on a call to action is 4.23% across all industries (Forbes). It's not enough to simply share compelling content and hope for the best. You need to guide your online users and tell them what you want them to do. They’ve read your content, now where do they go from here? 

Why you should scrub your email marketing subscriber lists