Unlocking the power of a call to action
A call to action can be a powerful way of supercharging your messages. The average click-through rate on a call to action is 4.23% across all industries (Forbes). It's not enough to simply share compelling content and hope for the best. You need to guide your online users and tell them what you want them to do. They’ve read your content, now where do they go from here?
What is a call to action?
Prompting your audience to take the desired action is a "call to action" (CTA). A CTA is like a digital compass, steering your visitors in the right direction. It's the crucial element that transforms passive observers into active participants in your digital journey.
Why are CTAs important?
1. Drives conversions:
CTAs are the engines that power your conversion rates. Whether you want people to sign up for your newsletter, make a purchase, or simply share your content, a well-crafted CTA can make it happen.
2. Fosters engagement:
They invite your audience to engage with your content or take the next step. It's not just about telling them what to do but encouraging them to interact with your brand.
3. Provides clarity:
CTAs offer clarity to your visitors, letting them know what action you want them to take. This clarity can prevent confusion and enhance user experience.
4. Drives sales:
In the e-commerce world, a compelling "buy now" or "add to cart" button can significantly boost sales. It's the final nudge many customers need.
5. Captures data:
If you're looking to gather user information for future marketing efforts, CTAs like "download our E-book" or "get a free quote" are your best friends.
How to craft effective CTAs
To make the most of your CTAs, remember these essential tips:
1. Be clear and direct:
Your CTA should leave no room for ambiguity. Use action verbs like "buy," "subscribe," or "join."
2. Create a sense of urgency:
Encourage immediate action with words like "now," "today," or "limited-time offer."
3. Make it visually stand out:
Use contrasting colours, bold fonts, or buttons to draw attention to your CTA.
4. Personalise your message:
Tailor your CTAs to your specific audience and their needs.
5. Test and optimise:
Continuously experiment with different CTAs and placements to see what works best for your audience.
Not sure where to start? Here are 20 examples of effective calls to action to spark your creativity:
1. Subscribe now
2. Shop the sale
3. Get started today
4. Download your free guide
5. Request a demo
6. Book your appointment
7. Join our community
8. Learn more about ***
9. Claim your discount today
10. Find your perfect match now
11. Sign up for exclusive updates
12. Get your free trial
13. Unlock your savings today
14. Start your journey now
15. Don't miss out – buy now
16. Reserve your spot
17. Grab your copy
18. Connect with us
19. See the results
20. Explore our new season
Remember, the key to a successful call to action is understanding your audience and anticipate what the next step in their journey should be, aligning the CTA with their needs and preferences.
Interested in getting tailored advice on calls to action for your business? Set up a 25-minute coaching session today