Here’s why you should take a mobile-first approach
From morning scrolling to late-night WhatsApp chats, from online shopping to managing our entire workday, we rely on our phones for almost everything. Compare this with your mentality of being sat at a desktop. Are you working? Are you using a desktop app like Microsoft Word or Excel? It’s unlikely you’re using your laptop or computer just to scroll Instagram or chat with friends so are less likely to be marketed to.
Now imagine a digital marketing strategy that captivates your audience from the offset, boosts your visibility, accelerates your sales or outcomes. Digital dominance begins when you take a mobile first approach. It’s not just a recommendation; it's a game-changing necessity.
Why go mobile-first?
Customer-Centric Approach: The majority of people access the internet through their mobile devices. By prioritising mobile, you ensure a seamless experience for your customers.
Boosted SEO: Google ranks mobile-friendly websites higher in search results, which can increase your online visibility.
Faster Loading Times: Mobile-first designs often load faster, reducing bounce rates and keeping visitors engaged.
Better Conversions: Mobile-optimised websites make it easier for customers to make purchases or take desired actions, boosting your conversion rates.
Stay Competitive: Your competitors are likely going mobile-first. Don't get left behind!
How to be mobile-first:
Responsive design: Ensure your website adapts to different screen sizes and resolutions. Use responsive web design techniques to make it look great on mobile, tablets, and desktops.
Mobile-optimised content: Keep your content concise and easy to read on small screens. Use clear headings, short paragraphs, and bullet points to enhance readability.
Optimise images: Compress and resize images to reduce loading times on mobile devices. Use image formats like WebP for better performance.
Touch-friendly navigation: Make your buttons and links large enough to tap easily, and provide enough spacing to prevent accidental clicks.
Accelerated mobile pages (AMP): Consider implementing AMP to create super-fast-loading versions of your pages, improving the mobile user experience.
Reduce pop-ups: Annoying pop-ups can frustrate mobile users. If you must use them, make sure they are easy to close and don't cover essential content.
Mobile-first SEO: Focus on local SEO, as mobile users often search for nearby businesses.
Optimise for voice search: Use SEO tools that offer voice search data to understand trends and queries.
Mobile payment options: Make it convenient for users to make mobile payments, whether you're running an e-commerce site or accepting donations. Apple Pay and Google Pay are ways for users to pay quickly which means you’re likely to gain more sales as checkout is easier.
Appropriate testing: Regularly test your website on various mobile devices and browsers to catch any issues before they affect your visitors.
Analyse user behaviour: Use tools like Google Analytics and insights/analytics on the respective social media platforms to understand how mobile users interact with your site. Make adjustments based on this data.
Interested in more tailored advice on how to level up your digital marketing strategy? Sign up for one of our initial coaching session